The animals are camouflaged in the WWF poster as if they are part of the tropical and lush undergrowth, but in fact what appears to be a tree trunk or vine is actually a lot more.
Source: http://www.dailymail.co.uk/news/article-2085439/How-endangered-animals-spot-World-Wildlife-Fund-s-poster-warning-deforestation.html?ITO=1490
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