Advertising legend MAURICE SAATCHI celebrates the joy of simple ideas that changed the world

The ideas that have changed our lives most are often the simplest. Simple ideas enter the brain more quickly and stay there longer.

Source: http://www.dailymail.co.uk/news/article-2081107/Advertising-legend-MAURICE-SAATCHI-celebrates-joy-simple-ideas-changed-world.html?ITO=1490

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