Confusing price labels making it difficult for supermarket shoppers to find the best deal

Some products are sold in pence per kilo alongside similar items at pence per 100g, but to compare the two requires a tricky and time-consuming calculation.

Source: http://www.dailymail.co.uk/news/article-2062476/Confusing-price-labels-making-difficult-supermarket-shoppers-best-deal.html?ITO=1490

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